Harvard business case: the walt disney company

Based on the case, the class slides of the day, and general knowledge please answer the following case questions. Please provide clear and thoughtful answers which are not only based on your own opinions but also on evidence from the case.

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1. The Walt Disney Company is America’s largest media conglomerate in terms of revenue. In what major industries did Disney diversify?


2. What ways of diversification is Disney pursuing? How would you describe the relatedness of the diversifications? Determine whether the ways of diversification of the Walt Disney Company includes vertical and/or horizontal diversification and forward and/or backward integration.


3. Based on the assertions you have made about the Walt Disney Company so far, do you think the expansions benefited the company overall? Explain your position.



Ideally, your answers should be a single page, double-spaced, and use 12 point font. The length of the writeup is less important in order to score a good result. Instead, your essays will be assessed for clarity and strong arguments supported by appropriate evidence. If you need more than a single page for your responses, you may reduce the spacing between your sentences to 1.5 or 1.0. Please submit your responses to the iLearn site and bring a hard copy of the paper to class. Late papers cannot be accepted.



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