HCS 567 Week 4 Entrepreneurship Marketing Paper
Entrepreneurship in Health Care – Moving Ideas into Reality
University of Phoenix
Write a 1,400- to 1,750-word paper addressing the marketing and branding of a health care-related product or service. Select a health care-related product or service and include the following in your paper:
- Target Market
- What is a target market?
- What is the target market of the product or service selected?
- What is the importance of selecting a target market?
- What issues and questions must be considered when selecting and managing a target market?
- What is a brand?
- Why is branding important?
- After selecting a current, common health care brand, address the following:
- What images or thoughts do you relate to that brand?
- Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
- Is the product successful?
- What is the profitability of the product and what is the effect on the bottom line?
- If this were your product or service, what might you do differently?
Cite a minimum of four scholarly sources.
Format your paper consistent with APA guidelines.