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Ashford 5: – Week 4 – Discussion

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Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

Discussion Title

Prepare Icon Prepare: This week, you will need to engulf yourself in persuasive messages. It takes no real effort to do this. All you have to do is actually watch the commercials around your news and entertainment programs, pay attention to your surroundings, and really look at all of the pop-up ads on the websites that you visit throughout the week. You will also need to read Chapter 11 in the textbook. Then, choose oneof the articles to read:  
Reflect Icon Reflect: After completing the reading in the textbook and reading the article that you chose, consider the ads that you encountered throughout the week. Think about the elements of advertising (mentioned in Chapter 11 of the textbook) that really resonated with you as a result of your attention to advertising messages throughout the week. Then, think critically about the article that you chose and consider examples of advertisements that coincided with it.  
Write Icon

Write: Once you have critically reflected on the readings and the advertisements, write a 250- to 300-word post that discusses your views. In your post, you must focus on one single element from Chapter 11 that resonated with you as it relates to your experience with advertisements throughout the week. Then, focusing on the article that you read, choose at least two examples of advertisements that related to what you read. Choose advertisements where you are able to include an image or link in your post to help your peers in understanding your example. At the end of your post, include your name and a full reference for all sources cited in the body of your post. All citations and references must adhere to APA style guidelines as outlined in the Ashford Writing Center.

Check It! Your post must be submitted through Grammarly prior to submission.

 
Discuss Icon Respond to Peers: After you have written your initial post, read the posts of your peers and respond to at least two others about their experiences with advertisements during the week. Your responses should address them by name, be between 100 and 150 words in length, and you must include your name at the end of each response

 

 

 

Ashford 5: – Week 4 – Blog

 Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

 

Re-Evaluating Media Needs

Discussion Title

Prepare Icon Prepare: This week, you will focus on re-evaluating your digital and social media uses and needs. Review Exercise 12.2 in the textbook. For this task, you will not answer each question individually but rather, you will use the questions to gauge your thinking about your digital and social media experiences throughout the week. This week, you will need to fully reconnect and resume your normal activities on digital and social media to complete this exercise.  
Reflect Icon Reflect: After a week of being disconnected from digital and social media, it must be awesome to re-engage! Or is it? Perhaps you found some serenity in being left to your own thoughts without attending to social media, or that your relationships with others flourished because you met face-to-face or heard their voices over the phone instead of trying to figure out what they really meant by the text messages and the emoticons that accompanied them.

Critically evaluate your use of digital and social media in terms of how much time you spend engaged as well as the benefit that comes to you from that engagement. Consider whether you can “live without” some of the interaction, as well as the positive and negative impact that lessening your dependence on digital and social media may have.

 
Write Icon Write: After reviewing how much time you have spent engaged in digital and social media across the week, write a 250- to 300-word blog about your evaluation. Share with your peers how reconnecting after a week of being disconnected made you critically examine your use of digital and social media. Include a byline at the beginning of your blog post. At the end of your blog, include a full reference for all sources cited in the body of your blog. All citations and references must adhere to APA style guidelines as outlined in the Ashford Writing Center. View the Formatting Stories and Blogsdocument for assistance with formatting your blog.

Check It! Your blog must be submitted through Grammarly prior to submission.

 
Discuss Icon Respond to Peers: After you have written your blog, read the blogs of your peers, and post a comment to at least three other bloggers about their evaluations of their digital and social media uses. Your comments should address them by name, be between 100 and 150 words in length, and you must include your name at the end of each comment.

 

 

 

 

Ashford 5: – Week 4 – Assignment
    Ashford University Assignment Submision Week 2 Assignment

Analyzing Persuasive Media

For assistance completing this assignment, view the Media Literacy Skills video for an overview of media literacy concepts and tutorial for how to conduct your analysis.

Every day of our lives we are presented with some type of persuasive media. Many of us do not believe that we are influenced by these messages but, in reality, the influence can be quite profound. Persuasive messages are not always in the form of product advertisements. The messages can generate from political campaigns are even social issues.

This week, you will analyze an advertising campaign of your choice. This can be in the form of an advertising campaign, a political campaign, or a social issue campaign. You can find your favorite advertising campaign simply by doing a Google or YouTube search of a favorite commercial or company. You will want to view at least three persuasive messages from the campaign in order to complete an effective analysis.

For the analysis, you must:

  • Identify the author of the message.
  • Explain the creative techniques used to capture the attention of the audience.
  • Identify and explain the values and points of view that are contained within the message and those that are omitted from the message.
  • Discuss how different audience members may interpret the message.
  • Adhere to the Persuasive Media Analysis Template.

The analysis must:

  • Be a minimum of two pages and no more than three pages in length (excluding the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center.
  • Include at least three sources from the reading for the week to support your ideas. The list of sources must be formatted using APA style.

Check It! Your assignment must be submitted through Grammarly prior to submission.

Saving Your Work: To maintain the formatting of your work, you are strongly encouraged to save your assignment as a PDF file. View Saving a Word Document as a PDF for steps on how to do this.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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