Assignment Description:Choose one political ad video (there are lots on Youtube) and examine how the author/directorattempts to persuade the audience. In other words, analyze the rhetorical effectiveness ofadvertisement. Your analysis needs to examine 1) the target audience for the ad 2) the writer’suse of the three rhetorical appeals (ethos, pathos, and logos) and 3) any visual elements thatcontribute to the persuasiveness.
your essay should include:●a minimum of 3 FULL double-spaced pages (not 2 and ½, or even 2 and ¾. Everyavailable line should be used) Do not include a cover page.●12-point Times New Roman font and 1” margins. See sample student paper used forpeer review training.●an introduction that sets up your argument about the ad●a thesis that evaluates the effectiveness of the ad based on the author’s use of rhetoricalappeals (ethos, pathos, logos)●effectively organized paragraphs with strong topic sentences and transitions●Examples from the article (summaries and paraphrases in your own words and sentencestructure, as well as some brief, correctly integrated direct quotations)●Proper MLA page headers. a conclusion that does not merely restate your thesis but that leaves the reader withfurther ‘food for thought.’
The work cited page, only the video
you should give me the video you pick. one of obama’s