Persuasive memo with business improvement suggestions

Create a Persuasive Memo With Business Improvement Suggestions

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Go to Persuade Café using this link: (Links to an external site.)Links to an external site..

  • Review the information in the left column of the cover page.
  • Review the video and presentation.
  • Review the “About PersuadeCafe” information in the area at the top of the page.
  • Review the “Survey Results” information in the area at the top of the page.
  • Review the “Executive Profiles” information in the area at the top of the page.

Assignment Instructions

  • Write a persuasive memo presenting your recommendations for their business improvement program.
  • Determine which executive should receive the memo; understand your target audience.
  • Gather evidence to support your recommendation (above).
  • Explain your idea clearly; describe what you want the reader to do.
  • List the benefits of taking the action.
  • Describe how your recommendation meets the program criteria.
  • Acknowledge potential costs or downsides.
  • Emphasize the main points.
  • Business people have high expectations.


  • Memo format To:
    (Body of memo)
  • The body of your memo should be at least one to two pages in length.
  • The goal is to persuade the executive team to implement your recommendations.
  • Write a clear, convincing, persuasive proposal.
  • The memo should be written professionally, including sentence structure, grammar, and spelling.

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