Transformation Of Consumer Behavior

1. The title of the term paper is “Blockchain and the Transformation of Consumer Behavior.”2. The paper should cover the following two questions:a) What is blockchain? (Explain blockchain so that an average person can understand what it is, and how it works.) (50%)b) Explain how blockchain can beneficially be used to influence consumer behavior. (50%)3. It is recommended that the answers to each of the questions be around 5 double-spaced pages in length. (The entire paper should be around 10 double-spaced pages in length, not including references or figures.)4. I would expect at least 20 references for the term paper.5. Please structure your term paper using sub-headings, numbering, bullets, etc. It is recommended that you use tables and figures to strengthen your paper.6. The term paper should be submitted both by email and hard copy on the due date specified on page 2 of the syllabus.


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